6 E-commerce Website Design Features That Every Startup Must Include on Their Website

E-commerce is the new evolving marketplace with immense potential to make money. All you need to do is to come up with an idea and create a website on which you can sell products. An excellent looking Ecommerce website can make a great difference to your revenue as viewers will appreciate being on it and will be inspired to make purchases. The surprising statistics reveal that the United States of America ranks top among all the other countries when it comes to average online spending revenue in 2015. This means that there is high potential to earn when it comes to an E-commerce website, but only creative ones win the game.

Expert eCommerce Website Design Services in the USA can help you with an excellently engaging website to boost your business. They can help you with professional web design features to boost your startups. Following are the six important Ecommerce design features that your startup must include in its portfolio –

1. Mobile responsive website – Gone are the days when eCommerce websites were only made for the desktops and larger screens. Now the trend has completely altered, your audience is now shifting towards smaller screens and you need to have a mobile-friendly design to keep up. According to a survey, mobile connections per hundred citizens in the USA are found out to be 103.1, which signify an excellent market penetration. Having a responsive website will make your business available on every device which is excellent for your business.  

2. Use of images in sufficient number – There are plenty of factors that provide an edge to your Ecommerce design and having creative images is the most significant of them all. Images create excellent customer engagement by capturing viewer’s eyeballs and retaining them on the website for long hours. Every successful Ecommerce business knows the worth to keep appropriate images of products. Never put a single image of the product, in fact, put a number of images taken from different angles. Also, remember to retain a high quality of these images in order to enhance the viewing experience. 

3. Long scroll – Long scrolls is for lazy ones who wants it all on a single page. With a number of Ecommerce websites coming up every day, it is the first impression that counts. Your audience will be scrolling the home page and depending on how they feel, they may know more or quit exploring your website. Having long scroll feature assists you to make an impact on your viewer. You put a lot more visual content out there with this feature. You can also simply express your products creatively by making use of long scrolls. 

4. Rich animation for products or branding – The further we are taking the legacy of E-commerce websites it becomes crucial to move a step ahead with rich user experience. People buy things that look good especially in the online world where trust factor comes after frequent trails and errors. Using rich animation to display your products can be an excellent step for invoking your sales. Invest in GIFs, graphic backgrounds, 360 videos, etc. to get an edge in product selling.  

5. Use of bright colors – Colors creates a psychological impact when it comes to buying and using it judicially greatly helps your Ecommerce business. While choosing colors for your E-commerce may be the primary task, there are a few tricks to keep your website ahead. Bright and bold colors when used on your website create an impression of confidence, optimism, and friendliness. When you use those colors at the right places on your website, you will achieve better results. 

6. The logo that goes well with your brand – A logo is the unique identity of your business, without which you cannot be remembered by your customers. It safeguards you from forged identity and marks your significant place in the people’s eye. Your Ecommerce business should have a logo that goes well with its image and depicts things that you want to project. Put your creativity to use for a logo and create a tagline that can be remembered and viola! You are ready to make a lasting impact on millions of minds.

You can hire professional eCommerce Website Design Services New York to implement all those design steps easily.